Welcome to the SKTC Journal!

When I first started Skeleton Key Trading Company, I had no idea how deeply this little brand would intertwine with my life, my healing, and my community. What began as a handful of designs has grown into something bigger than apparel. It’s become a place where hometown pride, cozy style, faith, humor, and resilience all meet in one warm, lived-in space.

The SKTC Journal is where I’ll share more than just new products.
It’s where I’ll let you in on the heart behind the designs, the stories that shape each collection, and the inspiration that moves everything forward. From school spirit wear to faith-based pieces, healing reminders, and Midwest sass kitchen towels.

This is your space just as much as mine.

Why SKTC Exists: More Than a Small Business

At its core, SKTC is built on four things:

Community

Indiana roots run deep, and local pride has shaped so much of what I create. Spirit wear isn’t just apparel — it’s storytelling. It’s families cheering in the stands, teachers wearing hometown colors, kids feeling seen and supported.

Comfort

Everything I make now uses premium, cozy materials like Comfort Colors tees and soft, durable crewnecks. Comfort isn’t a luxury — it’s a necessity. You should feel at home in what you wear.

Healing + Faith

Some designs are loud and spirited.
Some are gentle reminders you whisper to yourself on the hard days.
Some are quiet reflections of faith and hope.

Each collection holds meaning because real life is layered, and SKTC meets you in all of it.

Midwest Sass & Humor

Because sometimes life just needs a little spice.
A towel that says exactly what you’re thinking.
A tee with a wink.
A moment of laughter in the kitchen.

This voice, cozy charm with a sharper truth, has become one of SKTC’s signatures.

What You Can Expect From the SKTC Journal

This blog will grow into a resource, a guide, and a cozy place to land.
Here’s what’s coming:

1. Design Stories & New Releases

Why certain designs exist, how they come to life, and the meaning behind each collection.

2. Style Guides (Spirit Wear + Boutique)

How to style spirit wear for winter games
How to pair Comfort Colors tees with layers
Seasonal lookbooks
Gifting guides for teachers, coaches, and friends

3. Healing & Faith Reflections

Posts that connect the heart behind SKTC with the journey behind my healing story on TikTok, @ still.kelli. 

4. Midwest Sass & Home Decor Inspiration

How to style your kitchen towels, prints, and seasonal decor
Gift ideas
Bundle ideas

5. Small Business Behind-the-Scenes

Not messy or chaotic — just honest, meaningful glimpses into the heart of a woman-owned small business.

Rounding Out 2025: What’s Coming

Over the next few weeks, you’ll start seeing:

• New Indiana Town tees, now on Comfort Colors
• Updated Huskies, Blue Devils, Blackhawks, and other local school spirit wear
• The Healing Collection, inspired by my own journey
• A fresh lineup of faith-based pieces
• Cozy winter neutrals that feel like home

New Midwest sass towels and tees you’ll want in every room

If you're subscribed to SKTC emails or following on Facebook & Instagram, you’ll get early access to launches, preorder openings, and limited-stock drops.

How You Can Support SKTC (Without Spending a Dollar)

Small businesses grow because of community, and even the smallest action helps:

• Like and comment on posts
• Share SKTC with a friend
• Wear your pieces and tag the shop
• Read and follow the SKTC Journal here and on TikTok
• Tell someone local where you got your spirit wear or towels

Every little bit helps more than you know.

Thank You for Being Here

This Journal isn’t just a place to promote products. It’s a place to build connection, meaning, and warmth. Whether you’re here for the spirit wear, the cozy neutral tees, the sass, or the healing… there’s a place for you in this story.

I’m so grateful you’re here.
Let’s make something beautiful — together.